Umbaumeister owns the category138 ads since March, 5.5M reach and about €50k estimated spend. Its single best ad reached 1.2M people. 26 ads are live today.
Its winning ad is one quiet photoA 9:16 lifestyle shot of a walnut-look 3-bin enclosure in a modern Dutch front garden, one line of copy and a 10% code, linking straight to the product page.
Video and carousel reach furtherAverage reach per ad: carousel 108.7k, video 46.6k, image 27.0k. Most advertisers still run mainly images.
The season is winding downNew competitor ads peaked at 44–58 a month from April to August, then fell to 29 in September and 14 so far in October.
TikTok is emptyOnly Praxis (DIY, 490k views) and Jemfix in Sweden (741k views) have paid for TikTok ads. No enclosure shop runs there.
Sweden has demand but no cheap sellerByggmax reached 800k people with a creator video. Ready-made enclosures there start around 1,800 kr; nobody sells near €69.